Conservancy-Related Watch

IWC may be a fine watchmaker, but they also know that their watches are carried by their customers on the high seas. They are now entering the realm of “ecological responsibility.” The issue of pollution in the world’s oceans and oceanic wildlife habitats is of growing concern to environmentalists and marine biologists as well as individuals and companies. It has been reported that over 100 million tons of plastic are produced every year, an estimated 10 per cent of which ends up at the bottom of the ocean. Other debris such as tires, cans are also negatively affecting the underwater wildlife. As plastic breaks down, it becomes detrimental to coral, turtles who mistake plastic for jellyfish, as well as sea birds and other aquatic mammals.